Sometimes in life, we need a little inspiration. Every so often, the path ahead darkens and we need a spark to illuminate the way ahead. We can need inspiration in many areas of our lives from next jobs, overcoming a fear or just getting out of bed on a Monday morning. If however, you need help with your interior decor Crucial Trading is a company who truly inspires.

Sisal Coir mix from the Bali Collection (Cocoa)

In the world of carpet and flooring, Crucial Trading is quite exceptional. Why? Because they not only use wool to make carpets but other organic materials like sisal, coir, jute and seagrass. The results are stunning. They manage to bring together natural textures with a timeless design.

Sisal, coir, jute and seagrass

Sisal Big Boucle Accents Collection (Antique Gold)

David and Janet Green founded crucial Trading in London in the late 80s. Their aim at the time was to exclusively produce and sell only natural material floor coverings while creating innovative, modern designs. True to their word, Crucial Trading continues to produce some of the most stylish designs you are likely to see anywhere. No more so than in their wool carpet ranges with its vibrant colours and striking zigzag designs.

Innovative and modern designs

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Wool Fabulous Collection (Emerald)

At Archway Carpets, we have been big fans of Crucial Trading for a long time. In fact, they have already been the subject of a Carpet Guy video. Using the materials they use to make their flooring means it has a very natural feel – organic even. Their flooring works well in both traditional and modern environments so idea for a period cottage as well as in an apartment.

Works well in both traditional and modern environments

Wool Treasure Collection (Sea Salt)

At our shop in Woodbridge, we have a wide selection of Crucial Trading samples. It's an opportunity to touch, feel and see the designs for yourself. Along with its existing carpet and flooring solutions, Crucial Trading also offers a bespoke rug making service. If carpeting your whole house in Crucial Trading is somewhat of a stretch; this provides the opportunity to have the style and design in your home at a fraction of the cost.